Consumers

The third quarter of 2019 has witnessed an increase in negative sentiments worldwide and Jordan alike. Recurrent frustrations over increases in costs of living as well as Jordanian consumers’ increased spending on necessities have led to a slight 1-point drop in Ipsos’ Jordan Consumer sentiment Index (JCSI). Jordanians’ negative sentiments towards the current financial situation were further heightened by the latest developments related to the Teachers’ Strike, which was reported to be the most salient news closely followed by more than half of Jordanians.

In the second quarter of 2019, indicators were marked with stagnation with only a slight diffusion of the extreme negativity witnessed ahead of the implementation of the Income tax law in Q4 2018. Therefore, slight improvements were witnessed when it comes to Jordanians’ sentiments towards the government and the economic situation in general, pushing the Ipsos’ JCSI a few points up. However, the vast majority of Jordanians are still concerned about the overall state of the economy and the future of their finances, with uncertainties bringing more attention to negative economic news overshadowing the positive developments unravelling in the Kingdom.

Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.

The definitive link between corporate reputation and better business efficiency.

Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.

The majority of adults are optimist about what the new year will bring, especially those in countries who have a lower median age, according to a recent online survey conducted by Ipsos in 28 different countries.

The growth of financial services firms is exponential and continues to thrive. Investments in FinTech have seen a 50% increase in the last two years, and the region will be home to over 250 FinTech startups by 2020.

Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.

The MENA region has some of the highest internet penetration figures in the world and a proliferation of high end devices. In parallel, operators have invested heavily in fixed and mobile broadband services to be able to deliver high quality experiences to customers.