Jordan Consumer Sentiment Index Q3 2019

The third quarter of 2019 has witnessed an increase in negative sentiments worldwide and Jordan alike. Recurrent frustrations over increases in costs of living as well as Jordanian consumers’ increased spending on necessities have led to a slight 1-point drop in Ipsos’ Jordan Consumer sentiment Index (JCSI). Jordanians’ negative sentiments towards the current financial situation were further heightened by the latest developments related to the Teachers’ Strike, which was reported to be the most salient news closely followed by more than half of Jordanians.

The author(s)

  • Tala Abu Ghoush Project Manager, Jordan
  • Noor Al-Salhi Accounts Manager, Jordan
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With 3 in 5 worrying about their general financial situation and 4 in 5 feeling less comfortable making household purchases, Jordanians’ are experiencing diminished confidence in their ability to spend. Through the global Primary Consumer Sentiment Index (PCSI), Ipsos uncovers the state of confusion and instability the global economy is currently facing, which in turn has created a ripple effect for consumers worldwide to have the same negative sentiments. With that in mind, Jordan’s economic recession continued to overshadow Jordanian’s hope for a better future. This was especially heightened with Jordanians citing high cost of living as the top concern that comes to mind. 
But that was not the only issue on Jordanians’ minds- in fact, Jordanians resorted to social media platforms (used by 90% of the population1) to heavily express their opinions about the strike. Their public interactions on social media have increased during the month of September, exceeding the quarterly average by almost 5 folds. More than 217,000 public posts on social media were analyzed by Ipsos utilizing its subsidiary’s Social Listening & Analysis tool “Synthesio”, a Global Leader in its field, and was found that during the third quarter of the year, 70% of public posts revolved around the teachers’ strike. Detailed analysis indicated that 80% of public posts showed support for teachers and sympathized with their cause using different hashtags including #مع_المعلم, while 14% of public posts rejected the strike and 6% were neutral.    
Ipsos’ JCSI quarterly result is driven by the aggregation of four weighted sub-indices relating to current personal financial conditions, economic expectations, investment climate, and employment confidence, all of which contribute to JCSI being a key predictor of general consumption & investment trends in the Jordanian market.
The aim behind issuing JCSI is to understand consumers’ sentiments towards the current and future state of the local economy, their personal financial situation, in order to uncover Jordanians’ spending habits. This will continue to be one of Ipsos’ top priorities.
1 Ipsos 2018 Tech Tracker
 

The author(s)

  • Tala Abu Ghoush Project Manager, Jordan
  • Noor Al-Salhi Accounts Manager, Jordan

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