PRESS RELEASE - NAIROBI, Monday 12th September 2022: Kenya’s leading market research and consulting firm Ipsos and brand and business advisory consultancy BSD Group recently launched the Top 100 Most Loved Brands by Women in Kenya study that has ranked Coca-Cola the 7th most loved brand by women in Kenya, emerging as the first non-alcoholic beverage in the country.
The Top 100 Most Loved Brands by Women in Kenya study is representative of women across the country, and highlights the potential opportunity that brands, businesses, and non-commercial organizations will gain by understanding the female consumer.
According to the study, women’s brand love for Coca Cola is driven by the presence, women feel iconic when associated with the brand and it is a brand that they can trust.
The study revealed that women drive consumer purchase decisions in their homes. 69% of women determine the products or services used in their households; 59% of their income goes to the purchase of products and services.
On Monday, 12th August 2022, BSD Group CEO & Founder, Eva Muraya; together with Managing Director, Ipsos in Kenya, Chris Githaiga presented the award to Coca Cola. The award was received by Debra Mallowah, Vice President; East and Central Africa Franchise and Oliver J. Soto, Franchise Director; Kenya.
The Kenyan woman is indeed a discerning consumer who is educated and is firmly aware of what she desires. The Top 100 Most Loved Brands by Women in Kenya is the only national brand ranking study, and it was conducted to serve as an insight-led tool for Kenyan business to understand the power of women markets.