Economy

Global Economic Outlook 2022
Economy Survey

What Next for Brands as Global Economy Slows Down

The International Monetary Fund (IMF) Global Economic Outlook 2022 report revealed a slow-down in the global economy in the second quarter of this year, owing to downturns in China and Russia, and reduced consumer spending powers in the United States (US). Global downturns also referred to as recessions are widespread and sustained contractions of economic activity marked by declines in the gross domestic product of many economies.
Lifestyle
Economy Survey

COVID-19: New Study Shows Kenyans Changing Lifestyles and Habits

April 2022: Ipsos Kenya has released a new report detailing how the COVID-19 pandemic has led to changes in Kenyan’s lifestyles.
The study titled Pulse on Kenyans and COVID-19, shows Kenyans have become more aware of their budgeting and have been pushed to seek financial stability in case of future crises
Nairobi Kenya
Economy Survey

Kenya ranks in the bottom-10 on the Nation Brands Index ranking

Kenya is placed in position 47 out of 50 on the global Nation Brands Index (NBI) ranking. This year, Kenya’s reputational strengths are on the Culture and Tourism categories – driven by positive opinion about its excellence in sports and natural beauty.
Ipsos Kenya Polls
Election Survey

Ipsos’ Pre-Election SPEC Survey

This is the 1st Media Release of Ipsos’ fourth national SPEC (Social, Political, Economic and Cultural) survey for 2017. Fieldwork was conducted between 22–30 of July. For this survey, an increased sample of 4,308 was used, covering all 47 counties.