Kenya is placed in position 47 out of 50 on the global Nation Brands Index (NBI) ranking. This year, Kenya’s reputational strengths are on the Culture and Tourism categories – driven by positive opinion about its excellence in sports and natural beauty.
Conversely, Kenya’s relative brand weaknesses are on the Governance and Immigration and Investment categories – particularly in perceptions of rights and fairness in its governance and being a good place to work and live.
The reputational strengths and weaknesses showcase sub-categories in which the 20,000 survey respondents have rated Kenya the best and the worst – against all other 49 countries. The sub-categories are: Exports, Governance, Culture, People, Tourism, Immigration/ Investment. 2020 is marked by an overall decline in perception of nations’ reputations, and the top-10 NBI nations are not immune to this overall negative sentiment.
While Germany retains the top position in the 2020 Anholt-Ipsos Nation Brands IndexSM (NBI) for the fourth year in a row, this year is marked by noticeable gains and losses among leaders in the NBI ranking:
- The United Kingdom’s ranking jumps from fourth to second place, and Australia advances from 10th to eighth place – a record high for both nations.
- France, which was ranked in second place last year, drops to the fifth spot; and the United States, whose image stabilized in 2019 after plunging to sixth place in 2017 – sees further reputational declines in 2020 falling to 10th place – a record low for both nations.
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