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Online Communities Are Key For Brands Looking For Deeper Insights About Real People
One of the mistakes that many people make is to think that online communities are just for personal use. Those communities that straddle the digital landscape through myriad social networks are also extremely beneficial to businesses and the society in general.
Online communities are the power behind the context that enables exploration of real people in real life to gain in-depth understanding of needs, drivers, and motivations for key audience segments, brands, or categories. -
Top 100 Most Loved Brands by Women in Kenya, 2022
Over the last 1 year, women in Kenya became less worried about getting very sick, not being able to put food on the table and not achieving their goals in life in line with the eased restrictions of the COVID 19 pandemic. Getting very sick is the second biggest fear for women in Kenya, behind losing their family.
Domestic abuse and sexual abuse/violence are still a major issue and are more called out by women in Kenya, versus the previous wave. Barriers to ease of doing work are less expressed in this wave, in line with economic recovery. Planogram
Measure the impact of your planogram and/or POS strategies.
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Top 100 Most Loved Brands by Women in Kenya
We have known that women play a central role in decision-making in the household (69% playing a critical role in the purchase of products or services used in their households). In addition, in Kenya, the percentage of female-headed households is bigger than in other nearby markets. Close to 40% of HH are female-headed. Meanwhile, 58% are working whilst 11% are currently unemployed and looking for work.
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The Science of Behaviour Change
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
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The impact of COVID-19 on how we eat
An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.
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Staying connected to consumers in the disrupted Covid-19 context
Covid-19: Assorted Syndicated Studies