Top 100 Most Loved Brands by Women in Kenya, 2022

Over the last 1 year, women in Kenya became less worried about getting very sick, not being able to put food on the table and not achieving their goals in life in line with the eased restrictions of the COVID 19 pandemic. Getting very sick is the second biggest fear for women in Kenya, behind losing their family.
Domestic abuse and sexual abuse/violence are still a major issue and are more called out by women in Kenya, versus the previous wave. Barriers to ease of doing work are less expressed in this wave, in line with economic recovery.
In their day to day lives, physical insecurity and social inequality; and poor economic empowerment are their biggest day to day issues and are more pronounced compared to wave 1.
Women in Kenya are now interacting with more products and services as we ease out of the pandemic;

• Increased number of women as banking consumers
• Increased number of women as insurance consumers
• Decreased number of women procuring / transacting with other financial products , e.g. Mpesa
• Increased number of women using and influencing the choice of vehicles to use
• Increased usage of fuel products
• Increased usage of products in the agricultural sector
• Increased usage of Media Subscriptions.
• Increased alcoholic beverage consumption ; slight increases in as a
  purchasers or influencer of alcoholic beverages
• Women are spending more on and using cosmetic and beauty products
• Slight decrease in purchase of home cleaning products
• 45% of women in Kenya claim to interact with the e commerce category
• 44% of women own a smartphone for their personal use
• 52% of women in Kenya claim to interact with the solar products category

Below are the Top 100 Most Loved Brands BY Women in Kenya