Top 100 Most Loved Brands by Women in Kenya

We have known that women play a central role in decision-making in the household (69% playing a critical role in the purchase of products or services used in their households). In addition, in Kenya, the percentage of female-headed households is bigger than in other nearby markets. Close to 40% of HH are female-headed. Meanwhile, 58% are working whilst 11% are currently unemployed and looking for work.

IpsosKE_TMLB_Survey Methodology Products

We have known that women play a central role in decision-making in the household (69% playing a critical role in the purchase of products or services used in their households). In addition, in Kenya,  the percentage of female-headed households is bigger than in other nearby markets. Close to 40% of HH are female-headed. Meanwhile, 58% are working whilst 11% are currently unemployed and looking for work.