Home
Audience Measurement

Audience Measurement

Television Survey

The Rise of Linear TV Amid COVID-19 Outbreak in Lebanon

Since the COVID-19 pandemic has hit the MENA region in February, many people had to alter and adapt their lifestyle accordingly. With that, people's viewing habits and overall media consumption have also witnessed a massive shift within this period of self-isolation and quarantine.

01.04.20

Audience Measurement Survey

Ipsos named as UKOM research supplier from 2021

Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.

14.01.20

Media Measurement Survey

OTT and Content Streaming in MENA

Premium content delivered via OTT platforms remains disruptive in MENA, as the OTT subscription video market continues to grow impressively.

01.12.19

Social Media Publication

Customer intelligence of audience attitudes on top 3 dating apps

What people are saying online about Tinder, Bumble, and Hinge.

19.10.19

Audience Measurement Publication

The Numbers Game: Measuring Audiences in the Data Age

People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.

25.06.18

Television Publication

Lebanon: 2016 TV Audience Measurement

Ipsos and Nielsen recently released their official results for Television Audience Measurement (TAM) for 2016 in Lebanon.

01.03.17

Media Measurement Publication

MediaCell

MediaCell is a versatile solution with a number of potential applications.

15.08.16