Consumers

The 2026 Ramadan Handbook – Lebanon Edition
Consumers Survey

The 2026 Ramadan Handbook – Lebanon Edition

Unlock deep insights into the Ramadan season with our 2026 Handbook. From identifying shopping trends to profiling five key consumer personas, this report highlights attitudes towards brand communication and reveals which 10 brands currently stand out in the Ramadan landscape from a consumer perspective.
Electrification
Consumers Publication

The Future of Mobility - Electrification

The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
Global Consumer Confidence | Ipsos
Consumers Survey

Global Consumer Confidence Measures in at 50.4

June's Global Consumer Confidence Index shows steadiness after a three-month drop of just 0.1 points.
Global consumer confidence index
Consumers Survey

Global Consumer Confidence Ticks Up To 50.7

This May sees the Global Consumer Confidence Index rise by 0.4 points.
Who are the World’s Biggest Wearable Tech Buyers?
Consumers Survey

Who are the World’s Biggest Wearable Tech Buyers?

From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
Global consumer confidence index
Consumer Behaviour Survey

Global Consumer Confidence Index Continues to Rise

This month's global consumer confidence reaches 50.9
Public opinion on a future with driverless cars
Car Clinic Survey

Most Global Consumers are Intrigued by the Idea of Self-Driving Cars

Respondents are most likely to view self-driving cars as making the driving experience more luxurious and comfortable.
Global Consumer Confidence Ties Record High
Consumers Survey

Global Consumer Confidence Ties Record High

March's global consumer confidence Primary Index has risen to 50.6 to tie January 2018's record high.
How to Avoid an #EpicFail
Consumers Publication

How to Avoid an #EpicFail

For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
Consumer Confidence National Index Down Slightly
Consumers Survey

Consumer Confidence National Index Down Slightly

This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.
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