Healthcare

Real-time insights from the MENA region

More of us now believe someone close to us will be infected by the coronavirus pandemic.

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

The rich wealth of unstructured and unrequested data on social media offers critical input to your brand’s story. Ipsos’ healthcare-focused Social Intelligence & Text Analytics offering, powered by Synthesio’s leading technology, unlocks the opportunities within unstructured data, bringing you unparalleled insights into authentic patient experiences and perceptions.

Globally, just 39% think their country is heading in the right direction. The top worries globally are unemployment, crime/violence, financial/political corruption and poverty/social inequality.

What disruptive trends will shape the healthcare landscape of the future? What will companies need to do to facilitate successful delivery of value and access?

Four in five say mental health as important as physical – but just one in five think NHS treats it that way. The research, by Ipsos and the Policy Institute at King’s College London, reveals attitudes towards mental health around the world.

‘What Worries the World’? 58% believe their nation is on the wrong track – whilst concerns about unemployment continue to be a prominent worry.