Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment.
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
![[PRESS RELEASE] - Malaysian Attitudes Towards Ageing](/sites/default/files/styles/hp_slider/public/ct/news_and_polls/2025-09/Ipsos%20Press%20Release_Malaysian%20Attitudes%20to%20Ageing_080825.png?itok=t5-5lcUI)
![[Report] Living in Crisis: Masked Up and Moving Forward in SEA](/sites/default/files/styles/list_item_image/public/ct/publication/2020-10/victor-he-px9z5zijwo8-unsplash.jpg?itok=AbUdMetp)
