Ipsos Ramadan Treats
In the Ipsos Ramadan Treats report, the team uncovered how consumers are leveraging digital solutions to manage Ramadan expenses, social media's influence on meal preparation and breaking-fast trends and also which brands are capturing the hearts and screens of consumers during Ramadan.
The Ipsos team has delved into how consumers are navigating the evolving Ramadan experience amid rising living costs, with digital solutions playing a crucial role in managing expenses.
Social media continues to shape meal preparation and breaking-fast trends, influencing how consumers engage with food and traditions during the season.
Additionally, brands that successfully build strong digital and emotional connections are standing out, capturing both the hearts and screens of consumers throughout Ramadan.
If you have any further inquiries, kindly get in touch with:
Dex Yeoh
Associate Director, Ipsos Synthesio (Malaysia)
Email: [email protected]
Kuan Sawu Fang
Senior Client Officer, Ipsos Malaysia
Email: [email protected]
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