Consumers

A strategic guide for market transition, education, and adoption

How artificial intelligence is reshaping the purchase journey.

Our latest survey in April 2025 reveals a decline in the United States' global reputation, with only 46% across 29 countries believing it will have a positive influence. Countries like Canada, South Korea, and Japan has shown a sharp decline in their views on the US influence on world affairs due to looming United States tariffs issue and the escalating trade war.

In the Ipsos Ramadan Treats report, the team uncovered how consumers are leveraging digital solutions to manage Ramadan expenses, social media's influence on meal preparation and breaking-fast trends and also which brands are capturing the hearts and screens of consumers during Ramadan.

Malaysia’s e-commerce market is growing. In 2024, about half of Malaysians have made purchases in the e-commerce platform. There is also growing consumer trust where Malaysians increasingly comfortable buying higher-value items such as electronic devices online. The purchase of accessories, electronic devices and homecare products have seen a significant growth.

The Banking Trust Track in 2024 has seen an increase in the number of people who have not used banking services in the last year. This is correlated with an overall decline in trust and a general weakening of consumer confidence. The banking industry has been challenged to be dynamic with the rise of digital banks, E-Wallet channels, and the acceleration of artificial intelligence.

After the acceleration of COVID, there has been a slight decrease in the usage of non-cash payment methods in 2023. However, it is worth noting that half of Malaysians still use non-cash payments, with e-wallets being used by one-fourth of the population.

The pandemic triggered a significant shift to e-commerce platforms, but the big question was whether this consumer behaviour shift would be sustainable in the long term? This year shows that it might not be the case.

Generational differences (and indeed similarities) help us to understand what is going on now – and shine a light on how change happens in our markets, unlocking our ability to plan for the future.