In this issue, we dig deep into the lives of consumers. We understand that technology advances shrink our world, it is important to keep watching and listening to consumers.
We often talk about Technology as if we are in a love-hate relationship with it. Yet for all that occasional hate we cannot deny the impact it has on our lives, both as marketers and as consumers. Technology has been an "enabler" in the past, supporting mainstream businesses and services as a "silent" partner. However, techology has now shifted to an "integrator" role, seamlessly taking over our lives.
Over the past 3 years, medical device companies in Thailand performed well from both revenue and net profit perspective. Thailand is expecting to be the leader of Healthcare and medical device market in ASEAN.
Retail marketing is changing. Today, success means connecting with your most important customer. With whatever device consumers are using today, how do we effectively reach this group of shoppers?
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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