It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
In this issue, we dig deep into the lives of consumers. We understand that technology advances shrink our world, it is important to keep watching and listening to consumers.
We often talk about Technology as if we are in a love-hate relationship with it. Yet for all that occasional hate we cannot deny the impact it has on our lives, both as marketers and as consumers. Technology has been an "enabler" in the past, supporting mainstream businesses and services as a "silent" partner. However, techology has now shifted to an "integrator" role, seamlessly taking over our lives.
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