Search
-
Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
-
Curiosity Newsletter - December 2017
Keeping watch on emerging trends and analyzing them in context will certainly be crucial for brands to remain successful. In our final issue of Curiosity for 2017, we hope this compilation of thoughts and ideas will inspire your plans for the new year.
-
What Worries Malaysia in 2017?
Ipsos study reveals that immigration control (foreign workers) is Malaysians' biggest worry.
-
The Economic Pulse of the World - November 2017
The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.
-
Brand Purpose: What’s the Point of You?
Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
-
Social Behaviours that Malaysians Regard as Unacceptable
Ipsos study reveals that drug abuse is the number one social behaviour that is unacceptable among Malaysians.
-
The Economic Pulse of the World - October 2017
The average global economic assessment of national economies surveyed in 26 countries is up two points this wave with 47% of global citizens rating their national economies as ‘good’.
-
Malaysians Expectations of Budget 2018
Malaysians want the government to focus on three priorities: cost of living (55%), affordable housing (42%) and GST/ tax reduction (37%)
-
The Economic Pulse of the World - September 2017
The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 45% of global citizens rating their national economies as ‘good’.
-
Curiosity Newsletter - September 2017
The papers we have selected for you this month discuss how we are integrating new expectations of speed, digital and intuitiveness in the way data is collected, and how innovation is bringing us closer to the consumer.