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Ipsos Announces New Managing Director in Malaysia
Ipsos announces new managing director in Malaysia on 1st June 2018 - Arun Menon
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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Global Warming and Waste Reduction Take Center Stage in the Environmental Discussion
87% of the world agrees that the world climate is changing; 80% are concerned about the environmental impact of product waste.
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Malaysians' Views on The British Royal Family
Malaysians believe that the Royal Family reinforces perceptions of the United Kingdom as a traditional and powerful country.
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The Evolution of Shopper Behaviour
Brands need to connect with shoppers in the moments that matter most.
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Research Without Limits
Join Ipsos, the world's largest product testing advisor, as they take you through today's leading edge methodologies applied in product optimization.
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Who are the World’s Biggest Wearable Tech Buyers?
From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
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‘Natural’ food: What Does it Mean to Consumers?
Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
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Women Empowerment and Pressing for Progress: Jane Lattimore
Closing remarks by Jane Lattimore, Director, Ipsos in Malaysia at the recent Ipsos Press Conference: Women Empowerment and Pressing for Progress. The press conference was held on 5th April 2018 in Kuala Lumpur, Malaysia.