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Brand Purpose: What’s the Point of You?
Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
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Social Behaviours that Malaysians Regard as Unacceptable
Ipsos study reveals that drug abuse is the number one social behaviour that is unacceptable among Malaysians.
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The Economic Pulse of the World - October 2017
The average global economic assessment of national economies surveyed in 26 countries is up two points this wave with 47% of global citizens rating their national economies as ‘good’.
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Malaysians Expectations of Budget 2018
Malaysians want the government to focus on three priorities: cost of living (55%), affordable housing (42%) and GST/ tax reduction (37%)
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The Economic Pulse of the World - September 2017
The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 45% of global citizens rating their national economies as ‘good’.
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Curiosity Newsletter - September 2017
The papers we have selected for you this month discuss how we are integrating new expectations of speed, digital and intuitiveness in the way data is collected, and how innovation is bringing us closer to the consumer.
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The Economic Pulse of the World - August 2017
The average global economic assessment of national economies surveyed in 26 countries is up two points with 45% of global citizens rating their national economies as ‘good’.
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Designing a ‘Smarter’ Mystery Shopping Program
Seven Steps to Success - Countless research studies show that brands which put the customer first and deliver a superior experience relative to their competition, achieve greater customer loyalty, higher profits and better returns for shareholders.
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Curiosity Newsletter - July 2017
From global trends to Ipsos' wins, we hope you enjoy this issue of Ipsos Curiosity.
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Identifying Opportunities Within Asean’s Universal Healthcare Programmes
The strong growth potential of emerging economies, such as those within the Association of Southeast Asian Nations (ASEAN), continues to attract attention from global businesses.