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[WEBINAR] - Brand Marketing through the Pandemic and Beyond
The Ipsos Brand Health Tracking team looked at how the pandemic is evolving from the consumer perspective and what brands can do to stay relevant and look towards the future at some of the lessons & learnings for brand marketing in the post pandemic era.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, and Channel Performance.
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How shopping and eating out has changed during the pandemic
How and where the world shops and dines transformed during the coronavirus pandemic. As health orders in many countries have called for sheltering in place and minimizing non-essential trips to curb the spread of the virus, consumers throughout the world report eating in-restaurant less often (63% on average across 28 countries) and shopping online more often (43%) than they did before the pandemic. However, buying locally – whether from local farmers and manufacturers, local businesses, or local restaurants – is largely unchanged compared to before the pandemic.
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Ipsos SEA Report: Living in Crisis [Wave 3]
An Ipsos journey to study evolving consumer opinions and behaviours around the crisis in the 6 Southeast Asian markets.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly podcast exploring all things Customer Experience, Mystery Shopping and Channel Performance.
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Living in Crisis: Masked Up and Moving Forward in SEA
A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment.
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[Thought Leadership Paper] - Rejuvenating Southeast Asian Economies through consumer spending
Ipsos Strategy3 Malaysia released a Thought Leadership paper - "Rejuvenating Southeast Asian Economies through consumer spending" touching on what consumers and policymakers will need to consider and how to get consumers to spend at pre-Covid levels
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.