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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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Women Empowerment and Pressing for Progress: Jane Lattimore
Closing remarks by Jane Lattimore, Director, Ipsos in Malaysia at the recent Ipsos Press Conference: Women Empowerment and Pressing for Progress. The press conference was held on 5th April 2018 in Kuala Lumpur, Malaysia.
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Audience Measurement 5.0 - Pushing the Boundaries
We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.
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Brand Purpose: What’s the Point of You?
Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.
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The Age of Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
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Curiosity Newsletter - January 2017
"The more things change, the more they remain the same." Find out more about what our brand, media & communications experts have to say!
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The Future of Research Expo 2016
On November 25, join us as we discover The Future of Research at a fun and unique, presentation-free event.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.