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[WEBINAR] - Brand Marketing through the Pandemic and Beyond
The Ipsos Brand Health Tracking team looked at how the pandemic is evolving from the consumer perspective and what brands can do to stay relevant and look towards the future at some of the lessons & learnings for brand marketing in the post pandemic era.
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[WEBINAR] - Ipsos Trust Track - 4th Feb 2021
The Ipsos Corporate Reputation team hosted an insightful and engaging webinar for client to learn more about trust in corporations & institutions in Malaysia
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Global consumer confidence getting closer to pre-pandemic level
No significant month-on-month drop in consumer sentiment recorded in any market
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[PRESS RELEASE] - Living Through Pandemic - Covid-19 Impact on SEA Economy & Consumer Spending
A year of living with COVID-19, citizens in SEA continue to battle the concern on country economy
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[PRESS RELEASE] - International Women's Day 2021
Social assistance such as cash and food support is viewed as core element for women’s post pandemic recovery, followed by flexible working hours and access to healthcare.
Compared to the global country average, Malaysians are less likely to highlight support for women who face violence or abuse.
While people from some countries see the pandemic having a more adverse impact on one gender than the other, Malaysians don’t tend to think of the negative outcomes as gender specific. -
We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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[PRESS RELEASE] - Loneliness - Are we Facing an Epidemic?
Loneliness has increased across the world, but more so in countries with higher share of single person households. In Malaysia, many people have been feeling less lonely post Covid-19