Consumer Behaviour

The Market Strategy & Understanding team presented shared in the webinar today on what brands can do in our new 'low touch' reality

The Ipsos team highlighted at the webinar some of the things we have learned as the world goes through different stages of the COVID crisis.

What’s next for brands during the COVID-19 pandemic?

Why customer experience still matters amid COVID-19 and social distancing.

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

Half see the virus as a threat to the world and a majority in all countries believe that it will take several months or longer to contain.

In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.

Traditional U&As can be weak at capturing today's disrupted behaviours and attitudes and, as a result, may fail to identify new growth opportunities.

• Global predictions for the world economy are less optimistic than in 2018 • Many countries also expect public unrest in the coming year • After a hot 2018, most expect global temperatures to continue to rise