Consumer Behaviour

Why customer experience still matters amid COVID-19 and social distancing.

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

Half see the virus as a threat to the world and a majority in all countries believe that it will take several months or longer to contain.

In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.

Traditional U&As can be weak at capturing today's disrupted behaviours and attitudes and, as a result, may fail to identify new growth opportunities.

• Global predictions for the world economy are less optimistic than in 2018 • Many countries also expect public unrest in the coming year • After a hot 2018, most expect global temperatures to continue to rise

Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.

Applife is Ipsos proprietary app using mobile for qualitative research.

Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.