[WEBINAR] - The next BRAND Phase: A new form of rituals in a new Low Touch world

The Market Strategy & Understanding team presented shared in the webinar today on what brands can do in our new 'low touch' reality

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Brands can help identify, shape and reinforce this and after the crisis has passed, those routines emphasized will become a ritual of the consumers.

At the webinar, the MSU team presented to around 50 clients on how the Covid-19 situation is inspiring new routines & rituals.

Apart from identifying new routines & rituals, brands can also give the consumers a meaning into their actions and align their brand experience accordingly.