Media

trust
Government Survey

Do Malaysians lack trust in Government and Institutions?

Latest Ipsos survey revelas that Teachers, Doctors and Scientists in Malaysia are ranked highest in trustworthiness and personnel associated with Media and Government institution are ranked the lowest
media
Media Survey

Trust in Media: A Malaysian Perspective

New global study shows trust in traditional media is perceived to have declined over the past five years, due to the prevalence of fake news and doubts about media outlet's intentions.
sequencing
Advertising Publication

How sequencing ads drive impact

Findings of Ipsos/Google advertising sequencing research experiment

Creative ads in boring caterogies | Ipsos
Advertising Publication

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.