[WEBINAR] - The Creative Fightback – Response and Communication during the Covid-19 crisis

The Creative Excellence team hosted a webinar to understand how brands can help to win the war to survive, then revive

creIt is vital to not get into the sea of sameness and rather create differentiation and come up with advertising that is in line with consumer’s expectations and helps bring back the sense of normalcy.

At the webinar, the CRE team presented to around 30 clients and talked about the need to better understand people’s concerns and expectations and make the creative fightback through the right response and communication during the on-going Covid-19 crisis.