Brands can make powerful connections with people and bring more to their lives
Ipsos' vision to building great brands is underpinned by three keys to unlock brand success: shaping Expectations / integrating Context / acting with Empathy.
This new approach empowers marketers to drive brand success by shaping people’s expectations, empathizing with people and understanding the role brands play in their lives.
Our latest white paper
Generational Marketing: Breaking free from stereotypes
 | Generation labels are popular buzzwords in the business world, with marketers and market researchers often defaulting to talking about – and targeting – Gen Z, Millennials, Gen X or Baby Boomers. But how much do these labels actually mean? And are the stereotypes attached to them helpful when trying to connect to consumers as real people? |