Webinars

In this webinar, you'll learn about:

• The context of the world - how societal fragmentation leads citizens to seek brands that can help address environmental, social, and political crises.
• The context of tech - integrating AI within the creative process, where people lead with AI as a co-pilot, while being mindful of challenges such as information bias and AI conformity. 
• The context of people - the importance of human-centricity and empathy as the springboard to creativity and brand distinctiveness. 
• The context of diversity - addressing different communities and their passion points to make brands more relevant, using positive representations to drive success. 
• The context of creativity - driving effectiveness by breaking away from conformity, revisiting humor, harnessing media context, and embracing bravery. 

Each of these themes is illustrated through summaries of talks from notable figures like Elon Musk, Mark Pritchard, Maria Ressa, and Esi Eggleston, along with exclusive Ipsos insights from recent research and Cannes Lions winners

Do you have a question or want to meet with an expert?  Contact us

Our expectations lie at the foundations of all our subjective experiences, influencing the choices we make in all aspects of our lives. But, from a researcher’s perspective, expectations are not always the easiest concept to capture and measure.

In this episode of our KEYS webinar series, we share new analysis to help us better diagnose what citizens and consumers are looking for these days. How and where are expectations changing? And how can we better understand what underpins people’s choices?

People aren’t robots, they don’t make carefully-balanced purchase decisions, based only on relative price and utility.

Context matters: our Ipsos Global Trends survey shows rising proportions saying they want to buy brands which share their values. Overall, up to 50% of brand choice can be driven by societal or behavioural factors. We all need to stay tuned to this broader environment, as people around the world continue to deal with an array of global and local uncertainties.

In this episode of our KEYS webinar series, we reflect on how a better understanding of cultures, countries and communities can help us make more informed decisions.

Empathy is a powerful tool for understanding the people that matter to us from different angles, and for re-thinking the way we do things.

In this episode of our KEYS webinar series, we explore how empathy can take us out of our world and into the world of another. Applying an empathetic lens to a situation can transform an insight from being a detached observation to something more transformative.