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What's new?

What's new?

Ipsos at Cannes: Context or chaos?

Relive the best moments of our week in Cannes with our experts

What's new?

The shifting power of influence

The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.

What's new?

Three keys to unlock brand success: shaping Expectations, integrating Context, acting with Empathy

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.

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