Communities | Qualitative | Ipsos
Ipsos UU - Qualitative


Engaging online environments for real-time human insights.

Communities enable brands to interact with consumers, patients or citizens in real-time through collaborative environments. They help build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.

Communities use the very latest in online technology – including video interviews, live chats, discussion boards, blogs, diaries and surveys – to turn static, linear research into an interactive and immersive experience. Featuring a robust suite of qualitative and quantitative research tools, our Communities can be scoped to meet clients’ specific research objectives, from quick turn-around testing via pop-up communities, to iterative learning via long-term communities.

Our flexible, proprietary online platform allows for holistic and multidimensional learning opportunities for studies ranging from foundational consumer and category understanding, to co-creation, stimuli optimisation, path to purchase, and more. We have a proven ‘engagement-first’ approach focused on intrinsic motivation and foster a truly social and collaborative environment for authentic, consumer-led discovery and insights.

Integration is at the heart of our approach, both within Ipsos and in partnership with our clients’ organisations. We are committed to bridging the gap between key markets, areas of expertise, and methodologies to increase efficiencies and deliver value across both local and multi-country engagements.

Communities offer