Culture shapes what people value, share, reject and buy. And as culture keeps shifting, staying relevant as a brand becomes both more important, and more difficult.
In its annual Market Research Agencies Trend Report, Data & Insights Network has once again ranked Ipsos I&O as the largest agency in the sector. According to D&IN, “Ipsos I&O has the broadest range of expertise and ranks among the top agencies across virtually every research discipline.” The industry association is also positive and optimistic about the market as a whole. Despite economic uncertainty, geopolitical tensions and rapid technological change, the market research sector is showing remarkable growth.
