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8 December 2017

Looking back on a successful What's New in Market Research 2018

It was an afternoon full of inspiration, participation and conversation. With a...

7 June 2018

Politieke barometer week 31

Weinig verschuivingen tijdens de zomer

1 August 2018

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Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

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Economic Pulse of the World

The Rise of Fakism

It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.

7 November 2017 Media

Ipsos Curation with Insight Cloud

Ipsos Curation brings together the best of human understanding with the latest technology, Insight Cloud, to curate data so your most valuable insights are ready when you need to make decisions and inspire ideas. It’s insights on demand.

3 November 2017 Insight Cloud

Device Agnostic: What Marketers Need to Know

Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021. There is no doubt that allowing respondents to take surveys on smartphones represents a critical tipping point for our industry. We must adapt quickly to stay connected to consumers, but with that comes risk as we need to rethink questionnaire design to meet respondents’ expectations on mobile.

25 October 2017 Device Agnostic

Ipsos

Zo maak je een aansprekende commercial voor een saai product: https://t.co/XkAP20QlrX #mediaplanning #merkboodschap… https://t.co/SNfqr7wl0w

2:00 PM - 13 August 2018

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