Innovation | Product Testing | Ipsos

Product Testing

The product testing solution enables clients to achieve product superiority through innovation or renovation.

We provide the ideal balance of technical rigour with prescriptive guidance at the fast pace our clients need to achieve superiority at every stage of the product lifecycle. We do this using different data sources to support product development.

As the world’s largest product testing adviser, we provide a suite of solutions grounded in “Real Insights from Real People” for sensory optimisation, category appraisals, prototype screening, concept/product fit, competitive benchmarking, cost savings and product quality improvements.

Product testing in today’s world needs to be agile and cost efficient while providing the required rigour for a proper and successful product innovation or renovation. Using unique, award-winning proprietary solutions, we have helped clients to create globally successful product testing protocols.