The latest Ipsos New Zealand Issues Monitor reveals that while New Zealanders remain highly concerned about the economy and housing, the majority continue to regard the Labour Party as the most capable Party for handling these issues.
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
This report highlights the key issues faced by New Zealanders and how this has changed over time.
Additionally, this report covers the following:
• Performance of the government as perceived by New Zealanders
• Ability of different political parties to manage different issues
• Top 10 issues: New Zealand vs Australia
• People’s views on keeping the border closed