Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Wellington, 16 March 2023 – The latest Ipsos New Zealand Global Advisor Inflation report shows that the number of New Zealanders who are struggling financially is on the rise, with 26% indicating that they are finding it difficult to manage financially (up from 20% in the previous wave in May 2022).
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
The latest Ipsos New Zealand Issues Monitor finds that concern about inflation / cost of living remains the number one issue worrying New Zealanders and is continuing to intensify, with nearly 2 in 3 New Zealanders now identifying it as a key issue they are currently facing.
