Our solutions

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Market Strategy & Understanding

Market Strategy & Understanding
What to Know
Uncover what people say, feel, and do
Consumers & Brands
  • Shopper
  • Usage & Attitude
  • Marketing
Market Strategy & Understanding
Where to Play
Identify and prioritize opportunities
Consumers & Brands
  • Consumers
Market Strategy & Understanding
How to Win
Optimize brand positioning and assets
Consumers & Brands
  • Marketing
  • Environment

Innovation

Innovation
Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
Consumers & Brands
  • prototype
  • benchmarking
  • sensory testing
Innovation
Packaging Research
Evaluate, optimise and forecast the potential of new packaging.
Consumers & Brands
  • pack screening
  • pack development
  • shelf validation
Innovation
Innovation and Forecasting
Our solutions evaluate, screen and forecast your innovations and optimise their appeal.
Consumers & Brands
  • Innovation
  • White Space
  • new product development
  • Concept development
  • Concept testing
Innovation
User Experience
Creating transformative experiences through continuous user engagement across the entire product lifecycle.
Consumers & Brands
  • User Experience

Creative Excellence

Creative Excellence
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
Consumers & Brands
  • Copy Test
  • Facial Coding
  • Neuro ad testing
Creative Excellence
Creative In-Market
Monitor, evaluate and optimise your campaign performance on air or post airing.
Consumers & Brands
  • Post Test
  • 360
  • imc
  • integrated marketing comms
  • multi media
Creative Excellence
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Consumers & Brands
  • Big Idea
  • Early stage
  • creative lab
  • qualitative ad test

Brand Health Tracking

Brand Health Tracking
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
Consumers & Brands
  • Brand Health Tracking
  • Communications Tracking
  • Communications Evaluation
  • BHT
  • Return on Marketing Investment
Brand Health Tracking
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Consumers & Brands
  • Brand Equity
  • BVC
  • Brand Value Creator
  • Brand Choice Drivers

Ipsos MMA

Ipsos MMA
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Consumers & Brands
  • Market Research
Ipsos MMA
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Consumers & Brands
  • Market Research
Ipsos MMA
Media & Marketing Testing
Driving growth through data-driven innovation fuelled by rapid experimentation & predictive In-Market Testing.
Consumers & Brands
  • Product Testing
Ipsos MMA
Pricing Analytics
Optimising pricing decision-making represents one of the largest, multi-million dollar opportunities for companies to drive incremental sales and profits.
Consumers & Brands
  • Pricing

Strategy3

Strategy3
Advisory Services (Strategy3)
Tackle complex business questions using a combination of research and consulting to define the best strategy for growth.
Consumers & Brands
  • Brand Strategy
  • Positioning
  • Workshop

Channel Performance

Channel Performance
Mystery Shopping
Measuring the delivery of Brand and Customer Experience promises.
Consumers & Brands
  • Mystery Shopping
  • Shopper Understanding
  • Customer Experience
  • secret shopper
  • retail evaluation
Channel Performance
Customer Counting
Driving sales conversion, transaction size and staff optimisation.
Consumers & Brands
  • retail evaluation
Channel Performance
Execution Measurement
Measuring the execution of brand strategy.
Consumers & Brands
  • retail evaluation

Simstore

Simstore
Shopper
Understand purchase decisions and manage your category successfully.
Consumers & Brands
  • Shopper Understanding
Simstore
InnoTest
Measure the success of new products in a competitive context.
Consumers & Brands
  • Product Testing
  • Shopper Understanding
Simstore
Pack
Measure the success of new packs in a competitive context.
Consumers & Brands
  • Shopper Understanding
Simstore
Planogram
Measure the impact of your planogram and/or POS strategies.
Consumers & Brands
  • Shopper Understanding
Simstore
Price
Create a winning pricing strategy.
Consumers & Brands
  • Shopper Understanding
Simstore
Assortment / Line Optimisation
Create a winning product line.
Consumers & Brands
  • Shopper Understanding

Public Affairs

Public Affairs
Public Policy Improvement
Understanding perceptions of citizens, public service users and other stakeholders.
Citizens
  • behaviour change
  • government research
  • behaviour change
  • citizen experience
  • customer experience
Public Affairs
International Social Research
Understanding citizens and societies around the world.
Citizens
  • International trends
  • global social research
  • global trends
  • global research
  • international research
Public Affairs
Political and Public Opinion Polling
Understanding and informing public opinion and politics.
Citizens
  • election poll
  • Political Polls
Public Affairs
Global Advisor
Talking to citizens around the world every month.
Citizens
  • Social Issues
  • Issues Monitor
  • Society
  • Social Trends
Public Affairs
Trend and Syndicated Studies
Local understanding; global context.
Citizens
  • Social Trends
  • international research
  • International trends

Corporate Reputation

Corporate Reputation
Corporate Reputation
Unlocking the value of reputation by building trust with your stakeholders.
Citizens
  • reputation research
  • CSR research
  • corporate sustainability research
  • CSR strategy development
  • Crisis research
Corporate Reputation
Employee Relationship Management
Providing research and consultancy services for employee engagement, leadership and change management.
Citizens
  • Employee Engagement

Healthcare

Healthcare
Advisory Services
Fact-based strategies across the clinical, medical and commercial lifecycle – based on insight, synthesis and analyses.
Doctors & Patients
  • Healthcare
Healthcare
Custom Research
An industry-leading portfolio of integrated research approaches, data analytics and engagement tools to address clients’ business questions across the healthcare product lifecycle.
Doctors & Patients
  • Healthcare
Healthcare
Centres of Expertise
Global specialist teams that spearhead Ipsos’ expertise and offer in key areas of importance and focus for our clients.
Doctors & Patients
  • Healthcare

Ipsos UU - Qualitative

Ipsos UU - Qualitative
Online Qualitative
Video Interactions, QualSpace discussion board, AppLife mobile app: From Face-to-Face to Heart-to-Heart.
Capabilities
  • Online Research
  • Qualitative
Ipsos UU - Qualitative
Communities
Engaging online environments for real-time human insights.
Capabilities
  • Online communities
  • long-term communities
Ipsos UU - Qualitative
Immersive Research – Ethnography, Immersions and Empathy
An unfiltered reality of people and their culture communicated through film.
Capabilities
  • Ethnography
  • immersion
  • observation
  • empathy
Ipsos UU - Qualitative
Workshops
Making insights more impactful to business growth.
Capabilities
  • Workshop
  • Insight Activation
  • Ideation
Ipsos UU - Qualitative
Labs
Build the campaign strategy.
Capabilities
  • Creative testing
  • comms testing
Ipsos UU - Qualitative
Curation
Turn multiple data sources into compelling, actionable, in-context insights, ready for activation.
Capabilities
  • Insight Cloud
  • Curation

Social Intelligence Analytics

Social Intelligence Analytics
Consumer Intelligence by Synthesio
A market-leading AI-enabled consumer intelligence platform.
Capabilities
  • Social Media
  • synthesio
  • digital behavioural data
Social Intelligence Analytics
Applied AI & Unstructured Data Analytics
Making sense of unstructured data with cutting-edge Artificial Intelligence-powered algorithms.
Capabilities
  • Social Media
  • data mining
  • data science
  • semantic AI
  • machine learning
Social Intelligence Analytics
Insight & Advisory Services
In-depth understanding of consumer generated data thanks to artificial intelligence coupled with decades of research rigor.
Capabilities
  • Social media research
  • social media intelligence
  • trend radar
  • market explorer
  • Customer Experience

Observer

Observer
FastFacts
Get fast answers with a full self-service researcher assisted platform.
Consumers & Brands
  • Digital
Observer
Data & Delivery
No matter what the question is, or where you want to ask it, Ipsos has the answer.
Consumers & Brands
  • CATI
  • CAPI
  • Fieldwork
  • Online
Observer
SampleOnly
SampleOnly service giving you fast and direct access to Ipsos’ highly engaged respondent sources.
Consumers & Brands
  • Panel Sample

Ipsos.digital Platform

Ipsos.digital Platform
Digital Platform
World-class market research in the blink of an eye
Capabilities
  • Digital

Audience Measurement

Audience Measurement
Measurement of TV/Video Viewing
Sizing, profiling and monetising the TV/video viewing audience.
Customers & Employees
  • television audience measurement
  • tv ratings
  • audience estimates
  • tv audience
  • VOD
Audience Measurement
Measurement of Radio/Audio/Podcast Listening
Understanding the radio/audio/podcast listening audience.
Customers & Employees
  • radio audience measurement
  • radio ratings
  • radio listenership
  • radio reach & frequency
  • MediaCell
Audience Measurement
Artificial Intelligence
Discover, generate, and screen your ideas, concepts, products and packaging with generative and analytical artificial intelligence.
Customers & Employees
  • Innovation
  • semantic AI
  • Analytics
  • Text Analytics
Audience Measurement
Measurement of Readership
Understanding reader behaviour across publisher media platforms.
Customers & Employees
  • readership
  • print
  • emma
  • enhanced media metrics australia
  • audience insights
Audience Measurement
Measurement of Cross-Platform Audiences
Audience measurement across devices and platforms.
Customers & Employees
  • cross-platform
  • total audience
  • print
  • Digital
  • media planning
Audience Measurement
Out of Home Audience Measurement
Understanding and monetising audiences to Out of Home media.
Customers & Employees
  • OOH
  • out of home
  • Outdoor
  • outdoor exposure
  • outdoor visibility
Audience Measurement
Measurement of Advertising Expenditure
Providing proof of advertising delivery and competitive intelligence.
Customers & Employees
  • Audience Measurement
Audience Measurement
Digital Audience Measurement
Understanding audiences of digital media.
Customers & Employees
  • digital audience ratings
  • digital measurement
  • digital audience
  • Online
  • unduplicated audience
Audience Measurement
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Customers & Employees
  • Audience Measurement

Media Development

Media Development
Media Development
Understanding audiences: who they are, how they make content choices, and how media companies can engage and monetise them.
Customers & Employees
  • Media

Customer Experience

Customer Experience
Customer Experience
Delivering a Return on Customer Experience Investment.
Customers & Employees
  • Customer Satisfaction
  • Customer Experience Management
  • CX
  • NPS
  • EFM
Customer Experience
Voice of the Customer
Listening to the Voice of your Customers (VoC). Creating a single source of customer truth.
Customers & Employees
  • Voice of Customer
  • VOC
  • VOCE
  • EFM
  • CEM
Customer Experience
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.
Customers & Employees
  • Return on Investment
  • ROI
  • key drivers
  • Predictive
  • Text Analytics
Customer Experience
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully,
Customers & Employees
  • Employee Engagement
  • Employees
  • Management
Customer Experience
Customer Experience Advisory
Driving continuous Customer Experience (CX) improvement and customer centricity.
Customers & Employees
  • Customer Strategy
  • CX readiness
  • Customer Experience maturity
  • Customer Journey Mapping
  • Stakeholder workshops

Automotive and Mobility Development

Automotive and Mobility Development
Benchmarking & in-Market
Measuring up to customers’ expectations and vehicle ownership position.
Customers & Employees
  • Customer Experience
Automotive and Mobility Development
Early Stage
How to make future vehicle and mobility concepts successful.
Customers & Employees
  • Car Clinic
Automotive and Mobility Development
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
Customers & Employees
  • Car Clinic
Automotive and Mobility Development
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Customers & Employees
  • Car Clinic

Employee Experience

Customer Experience
Employee Experience
Your employees are your most valuable asset. They differentiate the service you provide to your customers, drive efficiencies and innovation, and ensure your purpose, ambition and strategy can be realised successfully,
Customers & Employees
  • Employee Engagement
  • Employees
  • Management

Global Science Organisation

Global Science Organisation
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Capabilities
  • Theoretical frameworks
  • research methods
  • neuroscience
  • machine learning
  • behaviour change

Total Operations

Total Operations
Total Operations
Total Operations is Ipsos’ Respondent Access and Data Collection Centre of Excellence
Capabilities
  • Online Research