Media


semantic AI Survey

Global Views on AI and Disinformation

A recent Ipsos survey of 29 countries, including New Zealand, has found that while many people believe that AI can create very realistic fake news, most also feel that they will be able to tell real news from fake news.
Ipsos Update Publication

Ipsos Update – April 2023

Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Brands Publication

Ipsos Update - November 2020

This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
Media Publication

A Dull Category Doesn’t Have to Mean Dull Ads

Transforming adversity into a creative opportunity.