War/Terrorism

Concern about inflation continues to rise, now worrying almost four in ten people globally.

Inflation remains the top global worry after rising for tenth month in a row.

Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.

Inflation is now the top global worry for the first time, with 26 out of 27 countries recording an increase in concern over the last month.

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.

The majority (62%) of people around the world think things in their country are on the wrong track. Unemployment currently occupies the top spot for global concern with 38% saying this.