Ipsos Update – December 2025
Nostalgia, COP, Security … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
In this edition:
- Is Life Getting Better? – We asked the public to assess how life is in 2025 compared to their perceptions of life in 1975.
- Attitudes to COP30 – Across 30 countries, as many people don’t know the main objective of COP30 as know its purpose.
- World Affairs & Security Forum – New polling for Halifax International Security Forum explores global attitudes towards conflicts and threats to the world.
- Seeing the Unseen – We examine how integrating HI and AI can improve product testing using technologies such as vision AI and AI agents.
- Cost of Living Monitor 2025 – The 8th edition tracks how people across 30 countries feel about their finances during the “Uneasy Decade”.
- State of Democracy 2025 – The latest edition finds a continued dissatisfaction with how democracy works.
- The Cedar’s Turn – We track Lebanon’s emerging momentum and cautious optimism as the nation starts to turn a new leaf.
- 2026 World’s Best Cities – The newest report reveals the top 100 cities with the best reputations around the world.
Also:
- Beyond Appearances is a new book co-authored by Ipsos experts in France, offering reasons why the nation should be uncharacteristically cheerful.
- Perceptions of division in the UK have reached their highest point since trends began in 2020. Find out why.
- This new report reframes Alzheimer’s disease as a health system risk multiplier and explores the knock-on effects.
- The Ipsos Knowledge Center (IKC) Directory has been updated to include the latest research and thinking on a wide range of topics.
