A playbook for innovation leaders in the CPG industry.
A new framework for understanding consumers’ propensity to switch
KEYS
Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
Customer Perspective is a podcast exploring all things Customer Experience and Channel Performance. We publish new episodes every week/couple of weeks.
Humanising omnichannel means seamless customer journeys are just the start.
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.
The power of an empathetic organisation.
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.