Innovation & Knowledge

Consumer & Shopper

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
27 July 2020
Consumer & Shopper

HoReCa’s Call to Action

Seizing the on- and off-trade opportunities beyond the crisis.
23 July 2020

Features

Discover Signals: Understanding the coronavirus crisis

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

Signals: Understanding the coronavirus crisis

See also:

Ipsos Update

Consumer & Shopper

Rejuvenating Southeast Asian Economies through Consumer Spending

After months of paralyzing lockdowns, most Southeast Asian countries are now in the process of easing restrictions and reopening their economies. Ipsos Strategy 3 discusses what businesses and policymakers need to consider during the pandemic and how to get consumers to spend at pre-COVID levels.

8 July 2020
Consumer & Shopper

Customer needs in times of crisis

Lessons and challenges from the automotive industry.
3 June 2020
Automotive
Consumer & Shopper

Forecasting in challenging times

Considerations and actions before, during and after coronavirus.
14 May 2020
Consumer & Shopper

The impact of COVID-19 on how we eat

An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.
7 May 2020
Consumer & Shopper

Fashion, an ethical turning point?

Consumer views on the second-hand market and sustainability in the fashion industry.
13 March 2020
Luxury
Consumer & Shopper

The evolution of shopper behaviour in 2020

In this changing world, retailers need to adapt to remain relevant and competitive.
29 January 2020
Consumer & Shopper

The Future of Mobility - Autonomous, electric and shared

Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
14 November 2019
Automotive
Consumer & Shopper

Can financial services tackle health and wellness?

As consumers are looking beyond the traditional markets to address their health and wellness needs, there are opportunities for financial services companies to help people improve their holistic well-being.
4 November 2019
Financial Services
Consumer & Shopper

2019 China Food and Beverage Packaging Trend Observation

From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
21 October 2019
Consumer Goods
Consumer & Shopper

Beyond price promotions

A new approach to Point of Sales activation
1 October 2019

A little happiness goes a long way: How to grow a premium brand during a recession

HoReCa’s Call to Action

Features

Discover Signals: Understanding the coronavirus crisis

Rejuvenating Southeast Asian Economies through Consumer Spending

Customer needs in times of crisis

Forecasting in challenging times

The impact of COVID-19 on how we eat

Fashion, an ethical turning point?

The evolution of shopper behaviour in 2020

The Future of Mobility - Autonomous, electric and shared

Can financial services tackle health and wellness?

2019 China Food and Beverage Packaging Trend Observation

Beyond price promotions