Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.
Integrating retail into consumers’ everyday lives
KEYS
A playbook for innovation leaders in the CPG industry.
A new framework for understanding consumers’ propensity to switch
Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
Customer Perspective is a podcast exploring all things Customer Experience and Channel Performance. We publish new episodes every week/couple of weeks.
Humanising omnichannel means seamless customer journeys are just the start.
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.