Innovation & Knowledge

Consumer & Shopper

Bigger innovations require bigger data

Using consumer “signals” to identify new Innovation Spaces.
11 September 2020
Consumer & Shopper

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
27 July 2020

Features

Discover Signals: Understanding the coronavirus crisis

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

Signals: Understanding the coronavirus crisis

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Ipsos Update