Brands


Brand Health Ipsos Voices

Recognisably You

How distinctive brand assets build recognition and drive brand choice, by Gillian Drewett, Global Head of Offer, Brand Health Tracking.
Behavioural Science Publication

Turn Behaviour into Business: How Real-Time Consumer Insights Drive Sustainable Brand Growth

Read our new Ipsos POV to find out why behavioural measurement is the new competitive advantage for brands.
Ipsos Update Publication

Ipsos Update – September 2026

Summer, Life, School … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Customer Experience Publication

The Forces of Customer Experience

The human-centric framework that drives the experience advantage.
Brands Publication

Introducing Brand Health Essentials

Faster insights on the issues that matter
Advertising Ipsos Voices

Cannes 2026: From Augmented Intelligence to a Surge of Humanity

In an era where artificial intelligence (AI) and tech giants dominate discussions, the Cannes Lions 2026 International Festival of Creativity reveals a paradoxical truth: it is humanity, not technology, that emerges as the most powerful lever for brands, writes Arnaud Debia.

Track and Optimize Your Brand's Visibility in AI Search Results with Ipsos Synthesio AI Visibility

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.

Seeing the Unseen

Humanizing AI, part three: How vision AI and AI agents are transforming product testing.