Brands

How are affluent consumers redefining value, luxury, and premium experiences?

How distinctive brand assets build recognition and drive brand choice, by Gillian Drewett, Global Head of Offer, Brand Health Tracking.

Explore Ipsos Global Influentials (IGI) infographics and survey insights on how the world's wealthiest consumers and company leaders think, spend, and engage.

Ipsos launches the 2025 Ipsos Global Influentials (IGI) survey to unlock insights into those in the top 20% of household incomes and company leaders.

Register for the Ipsos KEYS webinar series. Join upcoming sessions for expert insights and access our library of previous presentations.

Read our new Ipsos POV to find out why behavioural measurement is the new competitive advantage for brands.

Summer, Life, School … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

The human-centric framework that drives the experience advantage.

Faster insights on the issues that matter