Why only some advertising gets talked about on social media and becomes famous
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
Signals: Understanding the coronavirus crisis
Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
Achieving brand growth in a mindful and mindless world.
Reassessing the eight motivators of purchase in the context of COVID-19.
How to adapt audience measurement methods in times of crisis.
What’s next for brands during the COVID-19 pandemic?
Innovating in Challenging Times – Issue 2
Revisiting brand-building during the COVID-19 pandemic.
How brands can help people to win the war to survive, then revive.
Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.