A fortnightly podcast looking all things brand strategy.
Getting an accurate and complete answer to the question of who you compete with is critical.
The power of positive representation for a better society and a more successful brand
Real understanding to climb the Creative Effectiveness Ladder
Why only some advertising gets talked about on social media and becomes famous
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
Time for a strategic reset?
Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
Achieving brand growth in a mindful and mindless world.
Reassessing the eight motivators of purchase in the context of COVID-19.
How to adapt audience measurement methods in times of crisis.
What’s next for brands during the COVID-19 pandemic?
