Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.
Quantifying the connection between quality and loyalty in automotive purchase.
Signals: Understanding the coronavirus crisis
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
Achieving brand growth in a mindful and mindless world.
A corporate communications perspective.
Using consumer “signals” to identify new Innovation Spaces.
Reassessing the eight motivators of purchase in the context of COVID-19.
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment.
A monthly round-up of Ipsos research and analysis from around the world.
It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.