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Innovation & Knowledge : Society

Innovation & Knowledge

Society

Ipsos Update – July 2023

Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
4 July 2023
Society

9 out of 10 Filipinos say they need to look after their mental well-being

Mental health is as much of a priority as physical health. Look for
ways to support both.
26 June 2023

Society

88% of Filipinos say they would like more control over decisions on their health

While there is a widespread belief in the power of science to solve major health problems, people still want to retain control
26 June 2023
Society

70% of Filipinos wish they could slow down the pace of their life

Busy, stressful lives mean that people need time out
26 June 2023
Society

75% of Filipinos, if given the choice, would prefer to have grown up at the time when their parents were children

The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past
26 June 2023
Society

93% of Filipinos say the world is changing too fast

Helping people feel stable and valued helps them to deal with uncertainty and inequality
26 June 2023
Society

79% of Filipino consumers say they try to buy products from brands that act responsibly, even if it means spending more

There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.
26 June 2023
Society

91% of Filipinos agree that it is up to everyone to work out their own set of principles to guide their decisions

Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice
26 June 2023
Society

75% of Filipinos think globalisation is 'good for my country'

Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local
26 June 2023
Society

92% of Filipino consumers feel it is possible for a brand to support good causes and make money at the same time

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.
15 June 2023
Society

89% of Filipinos feel that it is inevitable that we lose privacy in the future because of technological developments

While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.
15 June 2023
Society

86% of Filipinos feel that we are heading for environment disaster unless we change our habits quickly

Climate change has become a visceral reality and people want collaborative leadership
15 June 2023