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Society

Ipsos Update - December 2018

December’s edition features global reports on local infrastructure, entrepreneurialism and connected health as well as new papers on AI and corporate reputation, communication strategies and Black Friday. And to mark the end of the year, we highlight the key Ipsos polls, reports and white papers of 2018.
3 December 2018
Society

Cognitive Battlefield Part II: A framework for packaging information

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
19 November 2018

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A selection of the latest research and thinking from Ipsos teams around the world.

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Economic Pulse of the World