Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Mental health is as much of a priority as physical health. Look for
ways to support both.
While there is a widespread belief in the power of science to solve major health problems, people still want to retain control
Busy, stressful lives mean that people need time out
The rosy retrospection of nostalgia provides fertile territory for brand activations. Help customers to find the feel-good factor in their past
Helping people feel stable and valued helps them to deal with uncertainty and inequality
There are signs of a reset in attitudes towards wealth, money, and status. Many people want brands to help society, and claim to be prepared to pay more to support them.
Divisions can be created by inequalities and rising diversity, but they also create fertile territory where brands can have a voice
Over the past year, there has been a marked return to global brands, but the industry is still seeking the right balance between global and local
Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.
While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.
Climate change has become a visceral reality and people want collaborative leadership