Economy

Helping people feel stable and valued helps them to deal with uncertainty and inequality

Key findings from the Ipsos SEA Ahead Study run across SEA Markets: Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam from May to June 2022.

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.

After months of paralyzing lockdowns, most Southeast Asian countries are now in the process of easing restrictions and reopening their economies. Ipsos Strategy 3 discusses what businesses and policymakers need to consider during the pandemic and how to get consumers to spend at pre-COVID levels.

This fifth edition of our Signals digest continues to bring together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.

Two in 5 high income respondents want economy to reopen compared to a third of low-income.

Hard hit Italy and China support reopening.