Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
Mr. Abdul Sattar Babar as its Managing Director Ipsos Pakistan conducted interactive sessions at Leading Business Schools of Pakistan. These included IBA Karachi, NUST Business School, COMSATS and BAHRIA University Islamabad. The topic of the session was “Impact of Technology on Society, Business and Future of Research”. The primary driver of the session was to motivate youth to light fire within them that what is happening in the world and to make real difference by promoting Strategic Anticipation through knowledge-based decision-making.
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
The amount and pace of verbal and written information that people exchange every day has increased dramatically over the past decade. A major question of our time is how does this information influence people’s attitudes, behaviours and decision-making?
May’s edition includes new papers on viewability and modern partisanship, as well as global studies on ‘natural’ food, self-driving cars and societal divides.
From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
