According to the report:
[...] for the third year in a row Ipsos is considered the most innovative company in the world by GRIT respondents. They continue to be recognized for their efforts to embrace new business models and launch new products to edge out their main competitors. We see signs that Ipsos may very well retain this leadership rank based on how their large competitors are now positioning themselves in the market. [...] In addition, Ipsos has been steadily rolling out a suite of technology-driven products to compete with many emerging tech players, further cementing their brand awareness as it relates to being considered innovative.
The detailed report is available here: https://www.greenbook.org/mr/grit/grit-top-50-most-innovative-suppliers