Market Research

Superbrands Romania announced the main results of the research conducted for the 12th edition, 2026-2027, "The Innovation Legacy", which are relevant for the local branding landscape and for the main developments in the Consumer and Business sections.

New 14-country study from Ipsos reveals self-blame, outdated narratives and a hidden daily toll.

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).

This marks Ipsos’ third consecutive year as the top company in Greenbook’s GRIT Business & Innovation Report.

Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.

Excellence, innovation, and resilience defined the 11th edition of the Superbrands Romania Programme. Titled ‘The Champions’, the Gala held at the Royal Palace in Bucharest celebrated two decades of the Superbrands Programme in Romania and marked the official launch of Volume XI of the Superbrands Book.

How accurately do global citizens perceive their education systems?

The results of the 2024-2025 edition of Superbrands Romania program were published for both categories included in the research - Consumer and Business.

For the 6th consecutive time, Ipsos conducts the research for both categories (Consumer and Business), helping to designate the Superbrands of Romania.