For the fifth consecutive edition, Ipsos partners with BDR Associates for conducting the Superbrands programme in România. A less typical year marked by the pandemic has brought surprising results for Superbrands, as well:
- 51% of the brands validated by research come from industries such as Retail, Services, Automotive, Construction, Furniture, Technology, Healthcare, Media, HoReCa, while 49% come from FMCG;
- 33% of the brands qualifying for the Superbrand status have Romanian origins;
- 20 leading brands are placed in the elite of Superbrands for this edition;
- Netflix leads the top 20 this year.
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