Brands

Excellence, innovation, and resilience defined the 11th edition of the Superbrands Romania Programme. Titled ‘The Champions’, the Gala held at the Royal Palace in Bucharest celebrated two decades of the Superbrands Programme in Romania and marked the official launch of Volume XI of the Superbrands Book.

The results of the 2024-2025 edition of Superbrands Romania program were published for both categories included in the research - Consumer and Business.

For the 6th consecutive time, Ipsos conducts the research for both categories (Consumer and Business), helping to designate the Superbrands of Romania.

Ipsos conducts the research processes for both stages (Council vote and Consumer survey), resulting in the designation of Superbrands in Romania

The most prestigious programme dedicated to brand excellence has celebrated brands with exceptional performances and centenary history

Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.

It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.