Results of Consumer Superbrands and Business Superbrands Romania 2026-2027

The 7th consecutive edition having Ipsos as research partner consolidates the trends observed in the previous years. This edition brought together the evaluation of more than 1,900 Consumer brands and more than 800 Business brands.

Here are the highlights: 
Local brands strengthen their presence in the Consumer research: seven Made in Romania brands are among the first 20. 
Services and technology consolidate their relevance: 16 of the first 20 Consumer brands operate in Retail, Mobility, Services, Technology or Oil & Gas. 
Business Superbrands catalogue reflect the diversity of the local market: the 40 highest-rated brands come from 20 different categories, while innovation was included among the evaluation criteria for the first time in the Romanian program.

76% of Romanians expect brands to innovate, while 75% would choose an innovative brand over a familiar one at the same price.

The consolidation of Romanian brands' presence on the top positions of the Superbrands catalogue shows that Romanian brands are successfully reversing the traditional export flow of innovation, products, and services. It is now Eastern Europe's turn to export added value to the West.

declares Dorian Cazacu, Senior Client Director, Ipsos România.

More details are available here.