Excellence, innovation, and resilience defined the 11th edition of the Superbrands Romania Programme. Titled ‘The Champions’, the Gala held at the Royal Palace in Bucharest celebrated two decades of the Superbrands Programme in Romania and marked the official launch of Volume XI of the Superbrands Book.
How accurately do global citizens perceive their education systems?
Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.
The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.
This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.
With Christmas around the corner, European retailers are getting ready for Europe’s biggest spenders*.
This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.
In 2017, summer holiday plans are on the rise again in all countries. More short leaves are in the works and the average budget is in decline.
The expectations of Europeans in terms of mobility.
